Free Shopify optimisation checklist

A free Shopify optimisation checklist you can finish in an afternoon. Tick items and the score updates as you go. Ticks are saved in this browser so they survive a reload. When you are done, copy the unticked items as a task list for whoever owns them. No PDF funnel. No email wall.

Catalogue

• Titles unique per product (no clone spam)medium
• Variant inventory accurate by locationhigh
• Dead SKUs unpublished or excluded from paidhigh
• Images show true colourways still in stockmedium
• Collection pages do not feature empty heroesmedium

Paid and feeds

• Meta catalogue availability tested after a stockouthigh
• Google Shopping suppressed for zero stockhigh
• Product sets exclude thin cover variantshigh
• Static creatives mapped to featured sizes and coloursmedium
• Paid buffer written down (last units hidden from ads)high

Measurement

• ROAS reviewed with refunds and cover, not alonehigh
• UTM and channel naming consistentlow
• Search Console queries reviewed monthly for demandlow
• Morning routine exists (even 20 minutes)medium

Ops

• Named owner for Friday stockoutsmedium
• Agency or buyer has kill rules in writinghigh
• Campaigns go through review before going livemedium

Checklist score

0% 0 of 17 ticked · Foundation work first

Score = ticked items divided by 17. Unticked paid and stock items are usually the expensive ones.

Next three to fix

1. Tick what you have already done and the highest-impact leftovers appear here.

Copy as task list Clear all ticks

Want this run against live catalogue and ads automatically? That is Ralph after Shopify connect. Free reading: the Shopify optimisation pillar.

Related reading: Shopify collection merchandising that respects stock, Shopify attributes that feed Google Shopping and Google Merchant supplemental feeds.

Related: all tools · guides · attributes and bulk fix docs