Terms of Service
Plain English summary: Use Ralph to run your store better. Don't misuse it. We own the platform; you own your data. You can cancel anytime. We're not liable for your business decisions — you stay in control.
1. Agreement
By accessing or using Ralph ("the Service"), you agree to these Terms of Service. If you are using Ralph on behalf of a business, you represent that you have authority to bind that business to these terms. These terms form a legally binding agreement between you and Ralph AI Ltd ("Ralph", "we", "us").
2. The Service
Ralph is an AI-powered eCommerce intelligence and automation platform. The Service includes:
- Campaign creation and management tools
- AI-generated copy, imagery, and SEO recommendations
- Automated Shopify store management actions
- Intelligence and analytics features
- Voice command and chat interface
- Morning briefing and notification systems
- Background job scheduling and execution
3. Accounts and Access
You must provide accurate account information. You are responsible for maintaining the security of your account credentials. Notify us immediately at security@ralph.ai if you suspect unauthorised access.
You may not share account access or use Ralph on behalf of multiple businesses under a single subscription (multi-store access requires the Scale plan).
4. Acceptable Use
You agree not to:
- Use Ralph to generate misleading, false, or fraudulent content about your products
- Use Ralph to engage in price manipulation that violates applicable law or marketplace terms
- Attempt to reverse-engineer, scrape, or extract Ralph's AI models or systems
- Circumvent rate limits or use Ralph in a way that degrades service for other users
- Use Ralph to violate the terms of service of Shopify, Meta, Google, or other connected platforms
- Use Ralph to process or store data you do not have legal right to access
5. Autonomous Actions and Autopilot
Important: When you enable Autopilot features, Ralph will take autonomous actions on your store (price changes, campaign launches, email sends, collection updates). You are responsible for reviewing and configuring autopilot settings. All autonomous actions are logged and reversible, but you remain responsible for your store's operation.
By enabling any autopilot feature, you authorise Ralph to take those specific actions on your behalf. You can revoke autopilot access at any time in Settings. Ralph provides auto-revert mechanisms as a safeguard, but these are best-effort and not guaranteed.
You acknowledge that AI-generated content (copy, images, blog posts) may require review before publication in sensitive categories. Ralph is a tool — your professional judgement applies.
6. Intellectual Property
Ralph Platform
Ralph AI Ltd retains all rights to the Ralph platform, its code, AI models, and infrastructure. These terms do not grant you ownership of any part of the Service.
Your Content and Data
You retain ownership of your store data, content, and the outputs Ralph generates specifically for your store. By using Ralph, you grant us a limited licence to process your data to provide the Service.
AI-Generated Content
Content generated by Ralph (copy, blog posts, descriptions) is produced for your use. You are responsible for ensuring AI-generated content complies with applicable advertising standards, intellectual property law, and platform policies before publication.
7. Billing and Cancellation
Subscriptions are billed monthly or annually in advance. Prices are in GBP and exclusive of VAT where applicable.
- Free trial: 14 days, no card required. At the end of trial, your account is downgraded unless you add a payment method.
- Monthly billing: Cancel anytime. Access continues until the end of the current billing period. No refunds for partial months.
- Annual billing: Cancel anytime. No refunds for remaining months unless required by law.
- Price changes: We will give 30 days notice of price increases via email.
8. Availability and SLA
We target 99.9% uptime for the core platform (excluding scheduled maintenance). We do not guarantee specific response times for AI operations, which depend on third-party model providers (Anthropic, Google). Planned maintenance will be announced at least 24 hours in advance.
9. Limitation of Liability
To the maximum extent permitted by applicable law, Ralph AI Ltd shall not be liable for:
- Revenue loss resulting from campaign decisions or autonomous actions taken by Ralph
- Third-party platform suspensions or policy violations arising from Ralph-generated content
- Data loss resulting from failure of connected third-party services
- Indirect, consequential, or punitive damages of any kind
Our total liability to you in any 12-month period is capped at the amount you paid for the Service in that period.
Nothing in these terms limits liability for death, personal injury, fraud, or anything that cannot be excluded under English law.
10. Termination
We may suspend or terminate your account for material breach of these terms, non-payment, or illegal activity. We will give reasonable notice where possible. You may terminate at any time via your account settings or by emailing hello@ralph.ai.
On termination, we will delete your data within 30 days, subject to legal retention obligations.
11. Governing Law
These terms are governed by the laws of England and Wales. Disputes shall be resolved in the courts of England and Wales, unless you are a consumer in Scotland or Northern Ireland (in which case the courts of your home country apply).
12. Changes to Terms
We will notify you by email at least 30 days before making material changes to these terms. Continued use after the effective date constitutes acceptance of the updated terms.
13. Contact
Legal enquiries: legal@ralph.ai
General: hello@ralph.ai