Plain English summary. Use Ralph to run your store better. Do not misuse it. We own the platform; you own your data. Cancel at any time. When Ralph connects to Shopify, Meta or Google on your behalf, you agree to follow those platforms' rules too. Ralph is in private beta and billing is not yet open. The writers that change your ads or your store are off by default and only carry out what you have approved.
01 Agreement
By accessing or using Ralph ("the Service"), you agree to these Terms of Service. If you are using Ralph on behalf of a business, you represent that you have authority to bind that business. These terms form a legally binding agreement between you and Ralph AI Ltd ("Ralph", "we", "us"). They incorporate our Privacy Policy by reference.
02 The Service
Ralph is an AI-assisted growth operator for Shopify stores. The Service includes:
- Campaign drafting, review and, after your approval, publishing and management
- AI-generated copy, imagery, SEO recommendations, and blog content
- Integrations with Shopify, Meta Ads, Google Ads, Google Analytics, Google Search Console, Google Merchant Center, Klaviyo, and similar platforms
- Intelligence, analytics, briefings, and notifications
- Voice and chat interface
- Optional writers, off by default, that carry out changes you have approved (dayparting, exclusions, product sets, supplemental feeds and ad drafts you confirm)
03 Accounts and Access
You must provide accurate information. You are responsible for the security of your credentials. Notify us at rocketman@mustbeagency.com if you suspect unauthorised access. You may not share access across businesses under a single subscription. Free and Growth cover one store, Pro covers three isolated stores and Scale covers ten. Above ten stores is arranged by hand; contact us.
04 Acceptable Use
You agree not to:
- Use Ralph to generate misleading, false, deceptive, or fraudulent content
- Publish AI-generated content that infringes intellectual property, violates advertising standards, or breaks consumer protection law
- Engage in price manipulation, fake reviews, or deceptive scarcity claims
- Attempt to reverse-engineer, scrape, or extract Ralph's models, prompts, or infrastructure
- Circumvent rate limits or use the Service in a way that harms other users
- Use Ralph to process or store data you do not have the legal right to access
- Use Ralph in violation of the terms of any connected platform (Shopify, Meta, Google, etc.)
- Use Ralph for illegal activity, or for products/services prohibited by our sub-processors
05 Third-Party Platforms (general)
Ralph acts on your behalf across third-party platforms via OAuth. When you connect a platform, you are granting Ralph permission to perform the actions covered by the scopes shown at the OAuth consent screen. You remain the controller of the underlying account.
Your use of a connected platform is additionally governed by that platform's own terms. Ralph is not affiliated with, endorsed by, or sponsored by Shopify, Meta Platforms, Google, or any other connected platform. Platform names and marks are the property of their respective owners.
06 Shopify Obligations
By installing Ralph on your Shopify store, you confirm that you have accepted and will comply with the Shopify Terms of Service, the Shopify Acceptable Use Policy, and the Shopify API Terms. You authorise Ralph, as your agent, to read and (where scoped) write to your store via the Shopify Admin API.
Ralph complies with Shopify's Protected Customer Data rules and mandatory webhooks (customers/data_request, customers/redact, shop/redact). See the Privacy Policy, Section 4 for details on what is accessed and how it is protected.
07 Meta (Facebook & Instagram) Obligations
If you connect a Meta account, you agree to the Meta Platform Terms and Developer Policies. Ralph uses Platform Data solely to provide the integration features you enable (campaign creation, reporting, audience analysis, creative optimisation). Ralph does not sell Platform Data, transfer it to data brokers, use it for eligibility decisions, or use it for surveillance.
You can revoke Ralph's Meta access at any time at facebook.com/settings?tab=business_tools, or request Platform Data deletion as described in the Privacy Policy, Section 9.
08 Google Obligations & Limited Use
If you connect Google Ads, Google Analytics, Google Search Console, or Google Merchant Center, you agree to each product's terms, including the Google API Services User Data Policy. Ralph's use and transfer to any other app of information received from Google APIs will adhere to that policy, including the Limited Use requirements. See the Privacy Policy, Section 5 for the full Limited Use disclosure.
You can revoke Ralph's Google access at any time at myaccount.google.com/permissions.
09 Approval, Writers and Automated Actions
Important. Ralph is approval-first. Changes that touch your ads, your store or your feeds are drafted into a review queue and do not go live until you confirm them. The writers that carry out approved changes are switched off by default on every plan, and on the Free plan they cannot be switched on. When you switch a writer on, Ralph will carry out the specific actions you have approved without asking again for each step: for example, running an approved dayparting schedule or budget throttle hour by hour, keeping an approved exclusion list applied as stock changes, or holding an approved product set in sync. You are responsible for reviewing what you approve and for configuring writer settings and any spend ceilings.
All automated actions are logged with an audit trail and, where the connected platform allows it, are reversible through Ralph's revert and undo systems. These safeguards are best-effort, not guaranteed. You may switch any writer off at any time in Settings, which halts future actions but does not retroactively undo completed ones.
AI-generated content (copy, images, blog posts) may contain errors and may require human review before publication, particularly in regulated categories (health, finance, alcohol, gambling, children's products). Ralph is a tool; your editorial and legal judgement applies.
10 Intellectual Property
Ralph platform
Ralph AI Ltd retains all rights to the Ralph platform, its source code, prompts, models (including fine-tunes), UI, and infrastructure. These terms do not grant you ownership of any part of the Service.
Your content and data
You retain ownership of your store data, customer data, brand assets, and the specific outputs Ralph generates for your store. You grant Ralph a limited, non-exclusive, worldwide licence to process this data solely to provide the Service to you. The data we hold on your behalf includes store, order, product, inventory and ad performance records drawn from Shopify, Meta and Google, together with the OAuth tokens for those platforms, which are stored encrypted. We do not sell this data and we do not share it with advertising networks or data brokers.
Your rights under UK GDPR, including access, rectification and erasure, and your right to complain to the Information Commissioner's Office (ICO), are set out in the Privacy Policy, Section 11. Retention periods are in Section 8. To have your data deleted, use the process on the data deletion page.
AI-generated content
Subject to these terms and your payment of applicable fees, you own the specific copy, images, and content Ralph generates for your use. You are responsible for ensuring generated content complies with applicable law, advertising standards, third-party rights, and the policies of platforms where you publish it.
Feedback
If you send us feedback or suggestions, we may use them without restriction or compensation.
11 Billing and Cancellation
Ralph is in private beta and billing is not yet open. No fees are charged during the private beta, and a plan cannot be bought from this site today. The list prices are Free at £0, Growth at £99, Pro at £249 and Scale at £599 a month, in GBP and exclusive of VAT where applicable. Annual billing gives two months free at list price. Founding members who join from the waitlist lock in 25% off paid list prices for life. Enterprise, for more than ten stores, is arranged by hand and is not a list price.
When billing opens, subscriptions will be billed monthly or annually in advance and the following terms will apply:
- Free plan: £0, no card required. Ralph can see and report on your store, ads and stock; the writers stay off. We may change what the Free plan includes with notice.
- Monthly billing: Cancel anytime. Access continues until the end of the current billing period. No refunds for partial months.
- Annual billing: Cancel anytime. No refunds for remaining months unless required by law.
- Price changes: 30 days' email notice for price increases.
- Usage limits: Each plan has monthly limits (for example ad drafts, product titles, attributes and reports). We will notify you before charging for any use beyond them.
12 Availability and SLA
We target 99.9% uptime for the core platform (excluding scheduled maintenance, force majeure, and third-party provider outages). AI operations and third-party platform actions depend on providers we do not control (Anthropic, Google, Meta, Shopify) and are not covered by the uptime target. Planned maintenance is announced at least 24 hours in advance.
13 Limitation of Liability
To the maximum extent permitted by law, Ralph AI Ltd shall not be liable for:
- Revenue loss or lost profits from campaign decisions, pricing changes, or automated actions carried out under writers you enabled
- Suspensions, penalties, or account terminations imposed by third-party platforms
- Data loss caused by failure of third-party services
- Content-related claims where you published AI-generated content without review
- Indirect, consequential, special, or punitive damages
Our total aggregate liability in any 12-month period is capped at the amount you paid us for the Service in that period. Nothing in these terms limits liability for death, personal injury caused by negligence, fraud, or any liability that cannot be excluded under English law.
14 Indemnity
You agree to indemnify and hold harmless Ralph AI Ltd, its officers, employees, and agents from any claim, damage, or expense (including reasonable legal fees) arising from: (a) your breach of these terms; (b) your misuse of the Service; (c) content you publish using Ralph; or (d) your violation of any third-party right, including any platform's terms of service.
15 Termination
We may suspend or terminate your account for material breach, non-payment, illegal activity, or repeated violation of a connected platform's terms. We will give reasonable notice where safe and practical. You may terminate at any time via account settings or by emailing rocketman@mustbeagency.com. On termination, we delete your data within 30 days, subject to legal retention obligations. See Privacy Policy, Section 8 and the data deletion page.
16 Governing Law and Disputes
These terms are governed by the laws of England and Wales. Disputes shall be resolved in the courts of England and Wales, except that consumers in Scotland or Northern Ireland may bring proceedings in the courts of their home country, and EU consumers retain the protection of mandatory rules of their country of residence.
17 Changes to Terms
We will notify you by email at least 30 days before any material change takes effect. Continued use after the effective date constitutes acceptance. The "Last updated" date at the top reflects the most recent revision.
18 Contact
Legal: rocketman@mustbeagency.com
Privacy & data requests: rocketman@mustbeagency.com
Security: rocketman@mustbeagency.com
General: rocketman@mustbeagency.com
Ralph AI Ltd, London, United Kingdom.