Plain English summary. Use Ralph to run your store better. Don't misuse it. We own the platform; you own your data. Cancel anytime. When Ralph connects to Shopify, Meta, or Google on your behalf, you agree to follow those platforms' rules too. Autonomous actions only run when you turn them on.
01 Agreement
By accessing or using Ralph ("the Service"), you agree to these Terms of Service. If you are using Ralph on behalf of a business, you represent that you have authority to bind that business. These terms form a legally binding agreement between you and Ralph AI Ltd ("Ralph", "we", "us"). They incorporate our Privacy Policy by reference.
02 The Service
Ralph is an AI-assisted eCommerce operations platform. The Service includes:
- Campaign creation, scheduling, and management
- AI-generated copy, imagery, SEO recommendations, and blog content
- Integrations with Shopify, Meta Ads, Google Ads, Google Analytics, Google Search Console, Google Merchant Center, Klaviyo, and similar platforms
- Intelligence, analytics, briefings, and notifications
- Voice and chat interface
- Optional autonomous execution ("Autopilot") of approved action types
03 Accounts and Access
You must provide accurate information. You are responsible for the security of your credentials. Notify us at rocketman@mustbeagency.com if you suspect unauthorised access. You may not share access across businesses under a single subscription (multi-store access requires the Scale plan).
04 Acceptable Use
You agree not to:
- Use Ralph to generate misleading, false, deceptive, or fraudulent content
- Publish AI-generated content that infringes intellectual property, violates advertising standards, or breaks consumer protection law
- Engage in price manipulation, fake reviews, or deceptive scarcity claims
- Attempt to reverse-engineer, scrape, or extract Ralph's models, prompts, or infrastructure
- Circumvent rate limits or use the Service in a way that harms other users
- Use Ralph to process or store data you do not have the legal right to access
- Use Ralph in violation of the terms of any connected platform (Shopify, Meta, Google, etc.)
- Use Ralph for illegal activity, or for products/services prohibited by our sub-processors
05 Third-Party Platforms (general)
Ralph acts on your behalf across third-party platforms via OAuth. When you connect a platform, you are granting Ralph permission to perform the actions covered by the scopes shown at the OAuth consent screen. You remain the controller of the underlying account.
Your use of a connected platform is additionally governed by that platform's own terms. Ralph is not affiliated with, endorsed by, or sponsored by Shopify, Meta Platforms, Google, or any other connected platform. Platform names and marks are the property of their respective owners.
06 Shopify Obligations
By installing Ralph on your Shopify store, you confirm that you have accepted and will comply with the Shopify Terms of Service, the Shopify Acceptable Use Policy, and the Shopify API Terms. You authorise Ralph, as your agent, to read and (where scoped) write to your store via the Shopify Admin API.
Ralph complies with Shopify's Protected Customer Data rules and mandatory webhooks (customers/data_request, customers/redact, shop/redact). See the Privacy Policy, Section 4 for details on what is accessed and how it is protected.
07 Meta (Facebook & Instagram) Obligations
If you connect a Meta account, you agree to the Meta Platform Terms and Developer Policies. Ralph uses Platform Data solely to provide the integration features you enable (campaign creation, reporting, audience analysis, creative optimisation). Ralph does not sell Platform Data, transfer it to data brokers, use it for eligibility decisions, or use it for surveillance.
You can revoke Ralph's Meta access at any time at facebook.com/settings?tab=business_tools, or request Platform Data deletion as described in the Privacy Policy, Section 9.
08 Google Obligations & Limited Use
If you connect Google Ads, Google Analytics, Google Search Console, or Google Merchant Center, you agree to each product's terms, including the Google API Services User Data Policy. Ralph's use and transfer to any other app of information received from Google APIs will adhere to that policy, including the Limited Use requirements — see the Privacy Policy, Section 5 for the full Limited Use disclosure.
You can revoke Ralph's Google access at any time at myaccount.google.com/permissions.
09 Autonomous Actions and Autopilot
Important. Autopilot is opt-in. When you turn on an Autopilot feature, Ralph will take actions on your store, ad accounts, or content without requiring per-action approval (price changes, campaign launches, ad budget adjustments, email sends, collection updates, blog publishing). You are responsible for reviewing and configuring Autopilot settings and spend caps.
All autonomous actions are logged with a full audit trail and are reversible through Ralph's auto-revert and undo systems. These safeguards are best-effort, not guaranteed. You may revoke Autopilot permissions at any time in Settings, which halts future actions but does not retroactively undo completed ones.
AI-generated content (copy, images, blog posts) may contain errors and may require human review before publication — particularly in regulated categories (health, finance, alcohol, gambling, children's products). Ralph is a tool; your editorial and legal judgement applies.
10 Intellectual Property
Ralph platform
Ralph AI Ltd retains all rights to the Ralph platform, its source code, prompts, models (including fine-tunes), UI, and infrastructure. These terms do not grant you ownership of any part of the Service.
Your content and data
You retain ownership of your store data, customer data, brand assets, and the specific outputs Ralph generates for your store. You grant Ralph a limited, non-exclusive, worldwide licence to process this data solely to provide the Service to you.
AI-generated content
Subject to these terms and your payment of applicable fees, you own the specific copy, images, and content Ralph generates for your use. You are responsible for ensuring generated content complies with applicable law, advertising standards, third-party rights, and the policies of platforms where you publish it.
Feedback
If you send us feedback or suggestions, we may use them without restriction or compensation.
11 Billing and Cancellation
Subscriptions are billed monthly or annually in advance. Prices are in GBP and exclusive of VAT where applicable.
- Free trial: 14 days, no card required. At the end of trial your account is downgraded unless you add a payment method.
- Monthly billing: Cancel anytime. Access continues until the end of the current billing period. No refunds for partial months.
- Annual billing: Cancel anytime. No refunds for remaining months unless required by law.
- Price changes: 30 days' email notice for price increases.
- Usage overages: If your plan has limits (e.g. AI generations, campaigns), we will notify you before charging for overages.
12 Availability and SLA
We target 99.9% uptime for the core platform (excluding scheduled maintenance, force majeure, and third-party provider outages). AI operations and third-party platform actions depend on providers we do not control (Anthropic, Google, Meta, Shopify) and are not covered by the uptime target. Planned maintenance is announced at least 24 hours in advance.
13 Limitation of Liability
To the maximum extent permitted by law, Ralph AI Ltd shall not be liable for:
- Revenue loss or lost profits from campaign decisions, pricing changes, or autonomous actions
- Suspensions, penalties, or account terminations imposed by third-party platforms
- Data loss caused by failure of third-party services
- Content-related claims where you published AI-generated content without review
- Indirect, consequential, special, or punitive damages
Our total aggregate liability in any 12-month period is capped at the amount you paid us for the Service in that period. Nothing in these terms limits liability for death, personal injury caused by negligence, fraud, or any liability that cannot be excluded under English law.
14 Indemnity
You agree to indemnify and hold harmless Ralph AI Ltd, its officers, employees, and agents from any claim, damage, or expense (including reasonable legal fees) arising from: (a) your breach of these terms; (b) your misuse of the Service; (c) content you publish using Ralph; or (d) your violation of any third-party right, including any platform's terms of service.
15 Termination
We may suspend or terminate your account for material breach, non-payment, illegal activity, or repeated violation of a connected platform's terms. We will give reasonable notice where safe and practical. You may terminate at any time via account settings or by emailing rocketman@mustbeagency.com. On termination, we delete your data within 30 days, subject to legal retention obligations. See Privacy Policy, Section 8.
16 Governing Law and Disputes
These terms are governed by the laws of England and Wales. Disputes shall be resolved in the courts of England and Wales, except that consumers in Scotland or Northern Ireland may bring proceedings in the courts of their home country, and EU consumers retain the protection of mandatory rules of their country of residence.
17 Changes to Terms
We will notify you by email at least 30 days before any material change takes effect. Continued use after the effective date constitutes acceptance. The "Last updated" date at the top reflects the most recent revision.
18 Contact
Legal: rocketman@mustbeagency.com
Privacy & data requests: rocketman@mustbeagency.com
Security: rocketman@mustbeagency.com
General: rocketman@mustbeagency.com
Ralph AI Ltd, London, United Kingdom.