The film. 60 seconds. Sound on if you can.
One night on a Shopify store. Sixty seconds.
Sixty seconds, one night, one Shopify store. From 22:00 to 07:11 Ralph checks sold-out sizes against live ads, finds the hours that never sell, matches weather to stock, rebuilds product sets, rewrites lazy titles and puts true profit next to ad spend. At 07:02 you get one list. You say yes. Then it ships. The full transcript is below the film.
What happens, minute by minute.
- 22:00 Twelve tabs. 22:00. Still in twelve tabs? Go to bed. Seriously.
- 22:19 Meet Ralph. Meet Ralph. He works nights. Step 1. Connect Shopify. Add the rest later.
- 00:40 Stock exclusions. Size 12 sold out at 14:03. Ads still paying. Exclusion staged.
- 02:00 Dayparting. Your ads spend at 3am. Your customers are asleep.
- 03:15 Weather. Rain Saturday. 140 raincoats in. Wet Saturdays sell 2.4x. Drafted.
- 04:10 Product sets. Ads for stuff you can't ship? New set. In-stock only.
- 05:00 Titles and attributes. "BLK JKT V2" isn't a title. 14 rewritten. None published.
- 05:40 True profit. ROAS looks great. Bank disagrees. Linen loses £2.10 a unit.
- 07:02 The morning list. 07:02. Coffee's on. Ask him anything. He was up. Step 2. Six decisions. One list. Step 3. You say yes. Then it ships. Leak stopped. £180 a day back.
- 07:11 Ralph works nights. Ralph works nights. You say yes. Free from day one. Founding 25% off for life.
Every line in the film is a job Ralph does on a real store overnight. The numbers come from a sample store. Nothing on the morning list happens until someone says yes.