If you have searched "Madgicx vs Revealbot" you are choosing a Meta automation tool, and both are good ones. This page compares them fairly, then explains why Ralph is a different shape of thing rather than a third option in the same row.
Direct answer: Madgicx is a Meta-only AI ads manager with a real Shopify order connection and automation tactics that fire on thresholds. Bïrch (formerly Revealbot) is a rule engine across Meta, Google, Snapchat and TikTok, with time-window rules that give you dayparting on daily budgets. Neither documents variant-level inventory driving a decision, and neither asks before it acts. Ralph reads Shopify stock per variant next to Meta and Google spend, stages the change, and waits for approval. If you want unattended rules, pick one of them. If your losses come from ads outliving the shelf, that is us.
Side by side
| Madgicx | Bïrch (Revealbot) | Ralph | |
|---|---|---|---|
| Channels managed | Meta only (Google, TikTok, Klaviyo as data sources) | Meta, Google, Snapchat, TikTok | Meta and Google, for Shopify stores |
| Shopify data | Orders, products, customers, LTV. No inventory scope found | None native; Google Sheets bridge | Native: variants, inventory per location, orders, costs |
| Variant-level stock in decisions | Not documented | Only if you maintain a sheet | Yes: cover, core-size health, buffers |
| Dayparting | Automations limited to hour windows, up to nine a day | Rules with time conditions, on daily budgets too | Meta: native schedule on lifetime, stepped throttle on daily. Google: recommend only |
| Automation model | Tactics fire automatically (Stop Loss, Revive, Surf, Sunsetting) | Rules fire automatically; AI reviews rule conflicts | Propose, approve, apply. Writers off by default |
| Google Ads | Reporting only | Rules on keywords, ads, ad groups, campaigns | Exclusions and supplemental feeds after approval; schedules recommended |
| Pricing (seen September 2026) | Spend-based; from $45 to $99 a month per its own pages; 7-day trial | $49 Essential, $99 Pro up to $10K spend; 14-day trial | Free £0; £99; £249; £599 a month; private beta |
What Madgicx does well
It is Meta-native to the bone. Audience tooling, creative insights, and prebuilt tactics that most brands would otherwise build badly by hand. The Shopify connection brings orders and lifetime value into the ad account view, which matters for judging a campaign on profit rather than platform ROAS. If your whole paid media life is Meta and your stock is stable, it is a serious tool.
What Bïrch does well
Breadth and control. Four networks under one rule engine, transparent if-then logic, and a time-condition system that gives daily-budget ad sets the schedule Meta refuses them. Agencies live in it for a reason. The Google Sheets bridge is a clever escape hatch: any number you can get into a sheet, including inventory, can drive a rule.
Where both go quiet
Neither documents inventory at variant level as a first-class input. That is not a criticism of the products; it is a description of the category. Ad automation tools optimise the ad account. The failure that follows is specific: a bestseller's core sizes sell out on a Wednesday, ROAS slides, and on Sunday a stop-loss rule pauses the ad set for "performance". The jacket was fine. The shelf was empty. Explained fully in stop-loss vs core-size automation.
The second quiet spot is approval. Both act on your behalf once configured. For many operators that is exactly what they want. For a founder who has been burned by a rule slamming budgets at midnight, it is the reason they never turned the rules on.
Where Ralph is different, and where it is worse
Ralph starts from the shelf. Shopify variants mapped to catalogue items, days of cover and core-run health next to spend, and a morning list of conflicts ranked by money at risk, with the fix staged: exclude here, rebuild that set, throttle those hours. Nothing is written until you approve, and the writers are off by default. The mechanism is on how Ralph handles out-of-stock variants.
Ralph is worse if you want twenty-condition rules, Snapchat, TikTok, or an unattended autopilot. It does not write Google ad schedules yet. It is Shopify only. And it is in private beta, so you join a list rather than start a trial today.
Madgicx and Bïrch optimise the ad account. Ralph puts the warehouse in the room before the ad account is touched. Buy the one whose blind spot is not your problem.
A fair way to choose
- Pull your last 90 days of paused ad sets. How many were paused while the product had a broken size run? If the answer is "I cannot tell", that is the gap Ralph fills.
- Count your channels. More than Meta and Google means Bïrch.
- Decide how you feel about unattended writes. Comfortable: Madgicx or Bïrch. Not yet: Ralph, or their notify-only modes.
Questions people actually ask
Is Revealbot the same as Bïrch?
Yes. Revealbot rebranded to Bïrch in October 2024. Same product, same rule-based automation across Meta, Google, Snapchat and TikTok. People still search for Revealbot, which is why both names are on this page.
Does Madgicx or Bïrch see my Shopify inventory?
Not natively at variant level as far as their own documentation shows. Madgicx reads Shopify orders, products and customers, and its permission list has no inventory scope. Bïrch has no Shopify connection for rules; you export inventory to a Google Sheet and rules read the sheet. Neither documents a size-level stock signal driving an ad decision.
Which is better for Meta dayparting on a daily budget?
Both do the throttle version well. Bïrch rules can pause, start or change budgets in time windows on daily-budget ad sets. Madgicx automations can be restricted to up to nine time frames a day. Ralph does the same stepped throttle after you approve, and adds the check that the weak hour is not a sold-out size run.
Do they ask before they act?
No. Both fire rules automatically once configured; that is the point of them. Ralph stages the change and waits for a yes, with writers off by default. If you want unattended rules, they are the better fit.
What do they cost?
Seen September 2026 on their own sites: Bïrch Essential $49 and Pro $99 a month for up to $10K monthly ad spend, with a 14-day trial. Madgicx is spend-based and its own pages quote from $45 to $99 a month depending on where you look, with a 7-day trial. Ralph is Free, then £99, £249 and £599 a month.
If you want stock, ads and the morning list in one place: that is what we built Ralph for. A growth operator for Shopify, with review before anything ships. Not magic. Fewer tabs. See Ralph · Docs